diff --git a/.travis.yml b/.travis.yml
new file mode 100644
index 0000000..80b6701
--- /dev/null
+++ b/.travis.yml
@@ -0,0 +1,134 @@
+# Based on the "trust" template v0.1.2
+# https://github.com/japaric/trust/tree/v0.1.2
+
+dist: trusty
+language: rust
+services: docker
+sudo: required
+
+# TODO Rust builds on stable by default, this can be
+# overridden on a case by case basis down below.
+
+env:
+  global:
+    # TODO Update this to match the name of your project.
+    - CRATE_NAME=eink-waveshare-rs
+
+matrix:
+  # TODO These are all the build jobs. Adjust as necessary. Comment out what you
+  # don't need
+  include:
+    # Android
+    #- env: TARGET=aarch64-linux-android DISABLE_TESTS=1
+    #- env: TARGET=arm-linux-androideabi DISABLE_TESTS=1
+    #- env: TARGET=armv7-linux-androideabi DISABLE_TESTS=1
+    #- env: TARGET=i686-linux-android DISABLE_TESTS=1
+    #- env: TARGET=x86_64-linux-android DISABLE_TESTS=1
+
+    # iOS
+    #- env: TARGET=aarch64-apple-ios DISABLE_TESTS=1
+    #  os: osx
+    #- env: TARGET=armv7-apple-ios DISABLE_TESTS=1
+    #  os: osx
+    #- env: TARGET=armv7s-apple-ios DISABLE_TESTS=1
+    #  os: osx
+    #- env: TARGET=i386-apple-ios DISABLE_TESTS=1
+    #  os: osx
+    #- env: TARGET=x86_64-apple-ios DISABLE_TESTS=1
+    #  os: osx
+
+    # Linux
+    #- env: TARGET=aarch64-unknown-linux-gnu
+    - env: TARGET=arm-unknown-linux-gnueabi
+    - env: TARGET=armv7-unknown-linux-gnueabihf
+    #- env: TARGET=i686-unknown-linux-gnu
+    #- env: TARGET=i686-unknown-linux-musl
+    #- env: TARGET=mips-unknown-linux-gnu
+    #- env: TARGET=mips64-unknown-linux-gnuabi64
+    #- env: TARGET=mips64el-unknown-linux-gnuabi64
+    #- env: TARGET=mipsel-unknown-linux-gnu
+    #- env: TARGET=powerpc-unknown-linux-gnu
+    #- env: TARGET=powerpc64-unknown-linux-gnu
+    #- env: TARGET=powerpc64le-unknown-linux-gnu
+    #- env: TARGET=s390x-unknown-linux-gnu DISABLE_TESTS=1
+    - env: TARGET=x86_64-unknown-linux-gnu
+    - env: TARGET=x86_64-unknown-linux-musl
+
+    # OSX
+    #- env: TARGET=i686-apple-darwin
+    #  os: osx
+    #- env: TARGET=x86_64-apple-darwin
+    #  os: osx
+
+    # *BSD
+    #- env: TARGET=i686-unknown-freebsd DISABLE_TESTS=1
+    #- env: TARGET=x86_64-unknown-freebsd DISABLE_TESTS=1
+    #- env: TARGET=x86_64-unknown-netbsd DISABLE_TESTS=1
+
+    # Windows
+    #- env: TARGET=x86_64-pc-windows-gnu
+
+    # Bare metal
+    # These targets don't support std and as such are likely not suitable for
+    # most crates.
+     - env: TARGET=thumbv6m-none-eabi
+     - env: TARGET=thumbv7em-none-eabi
+     - env: TARGET=thumbv7em-none-eabihf
+     - env: TARGET=thumbv7m-none-eabi
+
+    # Testing other channels
+    #- env: TARGET=x86_64-unknown-linux-gnu
+    #  rust: nightly
+    #- env: TARGET=x86_64-apple-darwin
+    #  os: osx
+    #  rust: nightly
+
+before_install:
+  - set -e
+  - rustup self update
+
+install:
+  - sh ci/install.sh
+  - source ~/.cargo/env || true
+
+script:
+  - bash ci/script.sh
+
+after_script: set +e
+
+before_deploy:
+  - sh ci/before_deploy.sh
+
+deploy:
+  # TODO update `api_key.secure`
+  # - Create a `public_repo` GitHub token. Go to: https://github.com/settings/tokens/new
+  # - Encrypt it: `travis encrypt 0123456789012345678901234567890123456789
+  # - Paste the output down here
+  api_key:
+    secure: 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
+  file_glob: true
+  file: $CRATE_NAME-$TRAVIS_TAG-$TARGET.*
+  on:
+    # TODO Here you can pick which targets will generate binary releases
+    # In this example, there are some targets that are tested using the stable
+    # and nightly channels. This condition makes sure there is only one release
+    # for such targets and that's generated using the stable channel
+    condition: $DEPLOY = never
+    tags: true
+  provider: releases
+  skip_cleanup: true
+
+cache: cargo
+before_cache:
+  # Travis can't cache files that are not readable by "others"
+  - chmod -R a+r $HOME/.cargo
+
+branches:
+  only:
+    # release tags
+    - /^v\d+\.\d+\.\d+.*$/
+    - master
+
+notifications:
+  email:
+    on_success: never
diff --git a/ci/before_deploy.ps1 b/ci/before_deploy.ps1
new file mode 100644
index 0000000..191a30b
--- /dev/null
+++ b/ci/before_deploy.ps1
@@ -0,0 +1,23 @@
+# This script takes care of packaging the build artifacts that will go in the
+# release zipfile
+
+$SRC_DIR = $PWD.Path
+$STAGE = [System.Guid]::NewGuid().ToString()
+
+Set-Location $ENV:Temp
+New-Item -Type Directory -Name $STAGE
+Set-Location $STAGE
+
+$ZIP = "$SRC_DIR\$($Env:CRATE_NAME)-$($Env:APPVEYOR_REPO_TAG_NAME)-$($Env:TARGET).zip"
+
+# TODO Update this to package the right artifacts
+Copy-Item "$SRC_DIR\target\$($Env:TARGET)\release\hello.exe" '.\'
+
+7z a "$ZIP" *
+
+Push-AppveyorArtifact "$ZIP"
+
+Remove-Item *.* -Force
+Set-Location ..
+Remove-Item $STAGE
+Set-Location $SRC_DIR
diff --git a/ci/before_deploy.sh b/ci/before_deploy.sh
new file mode 100644
index 0000000..026dc28
--- /dev/null
+++ b/ci/before_deploy.sh
@@ -0,0 +1,33 @@
+# This script takes care of building your crate and packaging it for release
+
+set -ex
+
+main() {
+    local src=$(pwd) \
+          stage=
+
+    case $TRAVIS_OS_NAME in
+        linux)
+            stage=$(mktemp -d)
+            ;;
+        osx)
+            stage=$(mktemp -d -t tmp)
+            ;;
+    esac
+
+    test -f Cargo.lock || cargo generate-lockfile
+
+    # TODO Update this to build the artifacts that matter to you
+    cross rustc --bin hello --target $TARGET --release -- -C lto
+
+    # TODO Update this to package the right artifacts
+    cp target/$TARGET/release/hello $stage/
+
+    cd $stage
+    tar czf $src/$CRATE_NAME-$TRAVIS_TAG-$TARGET.tar.gz *
+    cd $src
+
+    rm -rf $stage
+}
+
+main
diff --git a/ci/install.sh b/ci/install.sh
new file mode 100644
index 0000000..80e18e4
--- /dev/null
+++ b/ci/install.sh
@@ -0,0 +1,47 @@
+set -ex
+
+main() {
+    local target=
+    if [ $TRAVIS_OS_NAME = linux ]; then
+        target=x86_64-unknown-linux-musl
+        sort=sort
+    else
+        target=x86_64-apple-darwin
+        sort=gsort  # for `sort --sort-version`, from brew's coreutils.
+    fi
+
+    # Builds for iOS are done on OSX, but require the specific target to be
+    # installed.
+    case $TARGET in
+        aarch64-apple-ios)
+            rustup target install aarch64-apple-ios
+            ;;
+        armv7-apple-ios)
+            rustup target install armv7-apple-ios
+            ;;
+        armv7s-apple-ios)
+            rustup target install armv7s-apple-ios
+            ;;
+        i386-apple-ios)
+            rustup target install i386-apple-ios
+            ;;
+        x86_64-apple-ios)
+            rustup target install x86_64-apple-ios
+            ;;
+    esac
+
+    # This fetches latest stable release
+    local tag=$(git ls-remote --tags --refs --exit-code https://github.com/japaric/cross \
+                       | cut -d/ -f3 \
+                       | grep -E '^v[0.1.0-9.]+$' \
+                       | $sort --version-sort \
+                       | tail -n1)
+    curl -LSfs https://japaric.github.io/trust/install.sh | \
+        sh -s -- \
+           --force \
+           --git japaric/cross \
+           --tag $tag \
+           --target $target
+}
+
+main
diff --git a/ci/script.sh b/ci/script.sh
new file mode 100644
index 0000000..ddd7f93
--- /dev/null
+++ b/ci/script.sh
@@ -0,0 +1,24 @@
+# This script takes care of testing your crate
+
+set -ex
+
+# TODO This is the "test phase", tweak it as you see fit
+main() {
+    cross build --target $TARGET
+    cross build --target $TARGET --release
+
+    if [ ! -z $DISABLE_TESTS ]; then
+        return
+    fi
+
+    cross test --target $TARGET
+    cross test --target $TARGET --release
+
+    cross run --target $TARGET
+    cross run --target $TARGET --release
+}
+
+# we don't run the "test phase" when doing deploys
+if [ -z $TRAVIS_TAG ]; then
+    main
+fi